While Diet Coke was created with its own flavor profile and not as a sugar-free version of the original, Coca-Cola Zero aims to taste just like the “real Coke flavor. The company’s answer to that predicament came in 2005, in the form of a shiny black can, with the release of Coca-Cola Zero. Many of us know someone who can’t go a day without a Diet Coke.Īnd while Diet Coke has been a leading sugar-free soft drink since it was first released in 1982, it came to light that young adult males shied away from this beverage identifying diet cola as a woman’s drink. Which Coca-Cola products are most likely to lose customers to Coke Zero? When it comes to Coca-Cola products, people tend to be die-hard fans. They warn that products like Coke Zero will cannibalize lost market share from other soft drink categories instead of increasing the number of consumers overall. Some industry analysts think soft-drink companies should develop products that will bring new customers into the market rather than just creating variants on the old. In almost two years, Full Throttle Blue Demon has nearly doubled in volume from the company executives’ original projections. For inspiration they relied on the Blue Demon, a Mexican luchador (wrestler) and movie star. The Coca-Cola Company decided to target blue collar Latino men 20 to 30 years of age with a new energy drink. The beverage is formulated to help guys get through their busy workday. The consumers targeted by coca-cola blak were the more complex older generation who are willing to spend more on this product, a cola with coffee essence Full Throttle Blue Demon is a great, crisp beverage alternative for guys, ages 20 to 30. The coca-cola blak plus, a sweeter version of diet coke fortified with vitamins and minerals, was introduced in 2007 and the target market was consumers who were concerned about their nutrition. Diet Coke Zero’s target market is men up to age 45 or so who want a zero-calorie drink without the perceived girliness of Diet Coke. Diet Coke is for people who want great tasting refreshment with less than one calorie per 100ml. Their secondary target is anyone that enjoys a low calorie pick-me up, according to Coca-Cola. She is balancing family, friends, relationships, and career. She is confident, ambitious, and self assured. What types of demographic segmentation is each product’s marketing most likely to include? Diet Coke’s primary target market is generally females mainly targeting females that are ranging 25+ years. Describe the specific of consumer that the Coca-Cola Company is targeting with each of the following products: Diet Coke, Diet Coke Plus, Coca-Cola Blak, and Full Throttle Blue Demon.
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